Winner Writes

Building an Instagram presence for an author to share her work, connect with readers, and bring more attention to her book on grief.

Deliverables

Developed the Instagram profile, content direction, and strategy for introducing the author and her book, with a focus on connecting with readers and supporting book sales.

Results

The account began with zero followers. As the project progresses, success will be evaluated through audience growth, engagement, profile visits, and book sales.